Il comunicato arrivato fresco fresco dalla Germania a firma Nadine Toberer della Corporate Communication di Porsche Ag (che potete leggere in originale dopo il mio commento) esprime la soddisfazione dell'azienda tedesca per aver consegnato circa 60 mila vetture già nei primi tre mesi dell'anno. Mai così nella sua storia, con un incremento pari al 7% rispetto allo stesso periodo dello scorso anno.
La Cina e il mercato domestico, la Germania, sono le protagoniste in questo 2017. La nuova Panamera ha colpito nel segno e la Macan, la sport utility compatta, non cede la sua posizione di modello più venduto in casa Porsche con le sue 24.797 consegne.
Porsche AG has made a strong start to 2017 with around 60,000 vehicles delivered to customers worldwide in the first quarter. This means the sports car manufacturer has exceeded the number of vehicles delivered in the same period in the previous year by around seven percent and is reflecting on the best first quarter in its history. The drivers of growth were China and the company’s home market of Germany, as well as the Panamera and Macan model lines, which both saw double-digit growth.
“Porsche has made a successful start with the new Panamera – this trend now needs to continue throughout the rest of the year”, said Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Our attractive model range gives us an outstanding basis to achieve this”. Porsche presented no fewer than three new models at the Geneva Motor Show: the new Panamera Sport Turismo, the Panamera Turbo S E-Hybrid and the 911 GT3. The market launch for the new 911 GT3 will take place in May, with the S E-Hybrid following in July and the Panamera Sport Turismo in October. “All three models have the typical Porsche genes and will ensure that this positive start to the year continues”, added Detlev von Platen. A further highlight for the Chinese market will be presented next week at the Auto Shanghai motor show.
In the first quarter of 2017, China was once again the strongest individual market. With a total of 18,126 vehicles delivered, the Chinese market exceeded last year’s result by ten percent.
In Europe, the company delivered 19,084 units (an increase of 7 percent). An increase of 19 percent meant that a total of 7,160 vehicles were delivered to customers in Germany. In addition to the ongoing success of the 911, of which nearly 1,600 vehicles were delivered in Germany, the new Panamera that was introduced at the end of 2016 was responsible for this significant growth.
Porsche has also continued its success story in the USA, delivering 12,718 vehicles (an increase of 4 percent).
The figures for the new Panamera are particularly pleasing, having exceeded last year’s result by twelve percent with a total of 3,630 units delivered. Deliveries of models in the 718 model line increased by four percent, totalling 6,060 vehicles.
The Macan reinforced its position as the best-selling Porsche with 24,797 units delivered, representing an increase of 15 percent.