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Porsche piace sempre più ai cinesi

July 12, 2017


Un altro record, un'altra volta vendite in rialzo per Porsche che archivia un semestrale incredibile con 126.497 vetture consegnate in tutto il mondo, pari al 7% in più rispetto allo scorso anno.

 

Le vetture del Marchio di Zuffenhausen, poi, piacciono tanto ai cinesi al punto che la Cina con il +18% rispetto al 2016 è di gran lunga il primo mercato di Porsche.

 

Gli Stati Uniti, pur migliorando con un + 3% hanno venduto 8.296 vetture in meno rispetto alla Cina.

 

Stazionario il mercato domestico, la Germania, bene l'Europa mentre è in ripresa con un +10% l'insieme dei mercati Asia Pacific, Africa e Middle East.

 

A trainare il successo di Porsche, come si legge nel comunicato a firma Nadine Toberer che pubblico qui sotto in versione integrale per chi volesse approfondire l'argomento, ancora la SUV compatta Macan e la "vecchia" Cayenne. In più una conferma: la  nuova Panamera  ha convinto gli estimatori delle Gran Turismo a quattro porte e l'impennata delle vendite ha contribuito al raggiungimento del record complessivo.


 

Porsche has seen a clear upwards trend in the first six months of this year: With 126,497 vehicles delivered worldwide, Dr. Ing. h.c. F. Porsche AG exceeded the high figure from the previous year by seven per cent in the first half of 2017. The sports car manufacturer has never before delivered so many vehicles in the first six months of a year. The Macan remains the main driver of this growth and the highest-volume model line. However, it is the new Panamera that has achieved the strongest percentage growth in the first six months of the year, with sales of the four-door sports car seeing an increase of 54 per cent. China has established itself as the largest single market, with a significant increase of 18 per cent to 35,864 vehicles.

According to Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing, the figures prove that the new Panamera has provided Porsche with a huge boost. “The enthusiastic response from customers has been overwhelming. The plug-in hybrid versions and the new Sport Turismo version of the Panamera will provide us with even more momentum”, explains the Member of the Executive Board. “The highly attractive products and unique brand experience that Porsche offers are the foundation of our success”, Platen continues.

Alongside the Panamera, the Macan recorded two-digit growth in the first half of 2017: Deliveries of the sporty SUV increased by eleven per cent, reaching the 50,000 mark. Figures for the 718 Cayman and Boxster models and the Cayenne also increased. The Cayenne was the second most popular Porsche model line with 35,601 vehicles delivered.

The US market ranked behind the Chinese market during the reporting period with 27,568 deliveries. In Germany, the sports car manufacturer remained at the record level achieved in the previous year. At 15,474 units, vehicle deliveries to customers increased by one percent
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